- An opportunity for your team to talk to and interact with each other

- A new way of thinking about company issues using metaphor and images

- Helps you structure your communication and get the important messages across

- Gives you the confidence to present your work to an audience

- Explores ways to tailor your "story" to suit your audience or your customers

- Inspires fresh ways with words to create a powerful image for your customers

- An utterly memorable process: "It was creative, different and great fun"